Search engine friendly multilingual,
multi media news distribution

Web Certain launch newsCertain – online press release optimisation service

Search marketing specialists Web Certain have launched a new online press release optimisation service, newsCertain.

newsCertain has been designed as a user-friendly, cost-effective way to promote news stories online, in response to the growing importance of web news sites, including the ‘blogosphere’.

Yahoo News is now the number one online news source in the USA – a sign of the overall trend towards a merging between news and general search on both sides of the Atlantic.

The growing influence of blogs, combined with the fact that they are easy to use is also transforming how news works on the web.

Andy Atkins-Kruger, Managing Director of Web Certain says: “Public relations is a key part of our online marketing services. Many companies are ignoring at their peril the importance of developing a strong online PR strategy and are unaware of the differences to traditional, offline PR.”

“Our record demonstrates our expertise in understanding how search engines work and this knowledge is essential to operating a successful online PR campaign.”

“We have already had success in driving users to our clients’ websites through news and we are developing this further through News Certain.”

Online news is a great way for companies to communicate with potential clients, customers and their staff – away from their corporate websites.

The online press office at is a key part of Web Certain’s developing Reputation department.

This department is headed up by Jenny Simpson, who has 6 years experience in journalism and online marketing, latterly carrying out a key role in Orange UK’s Multi Media division.

One reason that companies have been slow to exploit the potential of online PR is a fear of the technical difficulties with publishing online content and with this in mind News Certain has been designed specifically to be as easy as possible to use.

The experienced News Certain team are happy to help clients make the most of their press releases online and a press release writing service is also used by a number of Web Certain’s clients.

Web Certain’s world language hub provides multi-language search marketing services covering search engine optimisation, pay per click management and email marketing working in the top 10 world languages besides English.

Working under one roof – the concept offers greater management control and consistency regardless of borders!

To find out more about our press release distribution and writing services email or call Andy Atkins-Kruger or Jenny Simpson on 01904 780030.

For more information about Web Certain’s multilingual marketing services, visit or email


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