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Businesses Learn – Keep Staff Happy With A Party

If you want to keep your staff and clients happy, throw them a party. That’s the message coming from the UK’s event management and catering community.

A survey of entertainers, caterers and other events specialists by confirms that corporate entertainment is the biggest growth area in the party planning industry.

Business bookings now account for over a third of all events planned by UK party specialists who are members of the web directory service.

Furthermore, subscribers to who were surveyed, report that a larger proportion of party bookings than ever are organised by companies for their staff.

Partyoffers canvassed their members when planning the re-launch of their online directory at the start of 2006. The site is a free-to-view online resource with around three hundred categories listing thousands of companies and individuals supplying services to the events industry.

Jon Stebbings, Sales & Marketing Director for Partyoffers, says: “We have spoken to over half of our members and they tell us that corporate entertainment is a boom area.”

“Specifically, companies are increasingly planning these events for their staff rather than clients.”

He continues: “It might sound expensive, but it works out a lot cheaper for a company to host a party than to run a bonus scheme.”

It isn’t only subscribers who are reporting an increase in spending on corporate entertainment.

Says Jon: “Throwing parties for clients and competitors is a hugely important part of the industry and it is getting bigger – it’s a proven method of impressing people you want to do business with.”

Partyoffers canvassed their subscribers for their opinions on changes in the corporate event management market since 2001, when began.

According to an annual marketing benchmark audit of 100 technology companies by IDC CMO Advisory Service, from 2003 to 2004, corporate spending on customer and partner events increased by 50%.

This trend is part of the wider change towards a new informality within corporate culture that began in the dotcom boom of the late 1990s.

Another advantage of a corporate party is that it can combine a number of themes. For example a company can officially celebrate Christmas, announce a new product launch or reorganisation and reward members of staff for their hard work – all through one party.

Established in 2001, Partyoffers is the first of many, sector specific classified business directories from The Offers Group. Partyoffers provides ideas, inspiration and information for anyone who is organising an event from a private party to a festival.

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