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IT companies lead the trend towards managing multilingual marketing campaigns through a single agency

There is an increasing demand for good SEM multilingual services among the world’s leading IT companies as they are targeting the world in different languages.

And the most effective way to manage a search engine marketing campaign across different countries and different languages is to use a single agency. That’s what the international clients of multilingual search marketing agency, Web Certain, say.

Andy Atkins-Kruger, Managing Director of says: “We often speak to clients who have previously gone down the multi-agency route, employing separate companies to optimise their websites in France, Germany, Italy and so on. Without exception they prefer to deal with one company where they have the advantage of dealing with a dedicated account manager across all languages and territories.”

The IT industry is very much on the forefront of this development – where there is a better understanding of the power of search marketing than in other industries. Being able to communicate with customers in their own languages is absolutely crucial.

Andy comments: “The cost of doing SEM and SEO campaigns with different agencies in the different countries for a multinational company has proved to be very costly and many IT companies have therefore responded to our message.”

“This makes it so much easier for clients to keep on top of projects and significantly cuts out unnecessary administrative time.”

Web Certain call this their “World Language Hub” and during 2006 have outlined the benefits at international conferences in London, Reykjavik, Las Vegas and Paris, where Andy and Operations Manager, Johann Godey, have been guest speakers.

Web Certain is unusual because multilingual search engine marketing is the core of the business, rather than an added on service, which is often the case with web marketing companies.

Web Certain has specialists in all the major web languages in the organic search and pay-per-click teams, who are also experts in local search engine behaviour.

The “World language hub” consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. But Web Certain also has local partners for that extra local edge – a powerful combination.

Web Certain offer the full range of search marketing services, in all the major web languages, including pay per click campaigns, organic SEO, online PR and development.

Come to Web Certain’s stand D102 at TFM 2007 and learn more.


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