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Positive Publications To Implement a Pan European Search Marketing Campaign For its Leading News Portal

PackagingEurope.com Uses Web Certain’s World Language Hub Across Eastern, Central and Western Europe

1st February 2007 : PackagingEurope.com, the online publication for news, information and contacts throughout Europe’s packaging industry is to roll out an online marketing campaign that will give it search engine prominence across Europe.

PackagingEurope.com is a comprehensive source of news, information, interviews, statistics, company profiles and contacts across the entire packaging industry in Eastern, central and Western Europe. It delivers breaking news for producers and consumers. PackagingEurope.com is currently delivered in English but is about to undergo some major changes, making the site available in five other major European languages – French, German, Italian, Spanish and Russian.

Positive Publications is using Web marketing company Web Certain to deliver a multilingual search engine marketing campaign using its World Language Hub. Web Certain’s World language hub is the UK’s first team of search specialists of many languages that work together to deliver search marketing campaigns across Europe in different languages – all under one roof.

Tim Sykes, project manager at Positive Publications, says:

“PackagingEurope.com is the comprehensive news and information portal for over 60,000 companies across Europe. It is an important industry resource and we want users to be able to find our content easily. Web Certain will deliver a campaign that will position PackagingEurope.com as the first choice for businesses and consumers throughout Eastern, central and Western Europe.”

Andy Atkins-Kruger, managing director of Web Certain, says:

“Our World Language Hub has been developed to enable Web Certain to provide effective online marketing campaigns across Europe to customers in their own language.
PackagingEurope.com is a major publication with a massive user base. By managing the campaign under one roof Positive Publications is able to oversee the project easily and cost effectively.”

About Web Certain
Web Certain offer the full range of search marketing services, in all the major web languages, including; pay per click campaigns, organic SEO, online PR and web development.

In the organic search and pay-per-click teams Web Certain employs specialists in all the major web languages who are also experts in local search engine behaviour.
The “World language hub” consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. But we also have local partners for that extra local edge – a powerful combination.

Visit Web Certain at www.webcertain.com and select your language to find out more about the multilingual search marketing services.

All press enquiries and photography, please contact:

Andy Brown. Reality PR Tel: 020 8663 6111 Email: andy@realitypr.co.uk



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