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Lee Odden interviews Andy Atkins-Krüger on multilingual search marketing

Lee Odden of interviewed Web Certain’s Andy Atkins-Krüger at Search Engine Strategies Conference and Expo in San Jose.

They discussed the new opportunities presented to search marketers by Google’s announcement of the major shake-up of search results, Universal Search.

Universal Search means that video, audio, image and news listings will be given more prominence and be further integrated with general search results – leading to greater challenges in online PR.

As the Managing Director of a multilingual search marketing company, Andy spoke particularly about the challenges facing those doing search engine optimisation and pay-per-click campaigns in many languages.


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