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Speakers and delegates from around the world attend the first International Search Summit hosted by WebCertain

The inaugural International Search Summit hosted by multilingual web marketing agency WebCertain has been hailed as a great success by the attendees.

The event held at the British Library in London was devised to specifically address the issues that face web marketers when dealing with content that crosses different cultures and is in different languages.

Multilingual search panel at the International Search Summit
Tor Crockett from Microsoft adCenter, Rebecca Berkich, Head of SEO for Xerox and Anne Kennedy of Beyond Ink were among the speakers sharing their expertise on multilingual keyword research, managing global SEO campaigns, the Facebook phenomenon and other subjects.

The highlight of the day for many was the “post lunch punch-up” when WebCertain’s Managing Director, Andy Atkins-Kruger was joined on the stage by Kristjan Mar Hauksson (Nordic eMarketing) and Dixon Jones (Receptional) to take a look at some SEO Howlers – some of the biggest mistakes made by online marketers.

A wide range of issues faced by search marketers were addressed by the expert speakers; choosing the best CMS systems, understanding how search engines read multilingual content, assessing which global markets to enter, multilingual blogging tactics, localising link building strategies across different countries and cultures and more. View the full International Search Summit programme here.

Overwhelmingly positive feedback was given for the two seminars focussing in detail on the Asian market: Dealing with Asia – big opportunity or big hype?. The speakers Barry Lloyd of MakeMeTop and Michael Bonfils of SEM International, both have considerable experience of the challenges of successfully doing business in China, Japan and Korea.

Their advice and insights into the complexities of the business cultures in these countries educated everyone in the room of the extreme dangers of not adapting to local customs.

Mel Carson has summarised some of his colleague, Tor Crockett’s advice about keyword selection on the AdCenter Communty blog, Keyword Tips with an International flavour.

Delegates, who came from range of organisations including BBC, Sony Europe and Google, praised the Summit for its relevant content and engaging speakers, with one commenting “This was a top quality event – clear messages, practical insights and thought provoking presentations”.

WebCertain’s Managing Director Andy Atkins-Krüger, who chaired the Summit said “We are delighted that the International Search Summit has been a success. Multilingual and international search is something that every company must consider and implement if it wants to maximise its global online potential and the summit aims to arm delegates with ideas and suggestions of how to do this.

Videos of highlights from the day will soon be available from the WebCertain YouTube channel

The 2nd International Search Summit , which will have a paid search focus, will be held on 20th November 2008, again at the British Library in London. Visit the official International Search Summit website for more information, or to register.

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