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XMPIE Brings the Magic of Hollywood to Drupa with a Personalized, Cross-Media Animated Movie Event

XMPie also highlighting groundbreaking capabilities, environmentally-conscious personalized communications

XeroxAt drupa 2008, the world’s largest print exhibition, XMPie®, Inc., the leading provider of software for dynamic publishing, is creating an innovative theatre experience highlighting the capabilities and benefits of highly-targeted, integrated multi-channel personalized marketing communications in an animated, blockbuster-style movie event. The movie will vividly demonstrate the meaning of personalized cross-media marketing and the value of media and marketing integration, while incorporating elements that are personalized to individual show participants.

XMPie will also showcase in drupa Hall 8B, its latest innovations and software solutions that help create and manage highly-effective variable data print and cross-media campaigns, enabling XMPie customers to offer profitable value-add services to their clients and improved ROI to marketing executives.

The theme of XMPie’s stand is the innovative integration of media personalization and one-to-one marketing and how it helps marketers and their service providers reach the right customers with relevant, results-oriented and timely communications. XMPie will offer drupa attendees insight into this type of integration through a personalized multi-channel campaign featuring the fictional Lion Communications telecommunications company. The campaign spans all media channels and features Response URLs™ for personalized response management, as well as Web storefronts. It also demonstrates unprecedented integration with marketing analytics through XMPie’s tracking and analysis dashboards.

Additional highlights of XMPie’s presence at drupa include:
A clustered computing environment that employs XMPie’s patented Gossiping Cluster Technology for achieving high-speed production capabilities for a wide range of job types, from highly-artistic marketing-focused communications to ultra-creative transpromo documents.
uImage’s® ability to leverage the video functionalities of Photoshop® CS3 Extended software.
Integration of Xerox® Corporation’s unique specialty imaging technology that provides added document security and deters counterfeiting.
The new uStore® 3.0 which brings cross-media to Web-to-print adding support for visitor individualized user-interface languages.
The fusion of publishing and marketing through the uProduceâ„¢ Marketing Console tracking and reporting solution. uProduce Marketing Console uniquely provides users with the revolutionary ability to track up-to-the-minute campaign events, including all campaign specific variable data, for all media across an entire target population.
The continued expansion of XMPie Marketplace, an online resource providing XMPie customers with a convenient and cost-effective way to incorporate image personalization into projects. The e-commerce Web site offers a library of creatively designed, personalization-ready templates for print and Web uImage applications, including calendars.
An interactive kiosk application in Xerox Corporation’s neighboring stand, where attendees will have the opportunity to customize and personalize a document and print it on demand via the kiosk’s print device. The application leverages Xerox’s Extensible Interface Platform (EIP), which allows developers to use standard Web-based tools to create browser-based applications configured for touch-screen user interfaces, with XMPie’s variable information software.
Also part of its presence at drupa, XMPie will emphasize its commitment to green initiatives by highlighting how its software helps minimize the impact of marketing communications on the environment.

“As a company, we are cognizant of how we affect the sustainability of our environment through our own work processes and the software we produce,” said Jacob Aizikowitz, president, XMPie, Inc. “XMPie’s variable data print, cross-media and Web marketing portal solutions help marketers and their service providers ‘think green’ without negatively impacting their bottom lines. XMPie enables the strategic and effective use of print combined with electronic communications to create highly-targeted, relevant, one-to-one communications that drive consumer response, minimizing typical direct mail waste.”

XMPie’s entire portfolio of scalable software solutions for variable data print, cross-media publishing, marketing portals and marketing analytics will be showcased in Hall 8B in XMPie stand #A78X at drupa 2008 from May 29 – June 11 in Dusseldorf, Germany. Showings of XMPie’s movie experience will take place up to sixteen times per day throughout the event at the XMPie Experience Theatre in the company’s stand. Show times and tickets will be available at the XMPie stand registration center.

XMPie solutions will also be shown in the stands of Adobe® at Entrance Hall North Stand 01, EFI™ at Hall 5 Stand C01 and Xerox Corporation at Hall 08b Stand A78.

About XMPie

XMPie Inc., a software business unit of Xerox Corporation (NYSE: XRX), is the leading provider of software for Cross Media, variable-data one-to-one marketing. Its solutions help businesses create and manage highly effective Cross-Media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investment. XMPie software solutions are available in two award-winning compatible product lines: uDirectâ„¢ for desktop, print-only solutions, and PersonalEffectâ„¢ for server-based Cross Media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImageâ„¢ for image and graphics personalization; uStoreâ„¢, a Web-store platform; uEditâ„¢ for Web-based document editing; and uProduce Marketing Consoleâ„¢ for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., EMEA and Asia Pacific. For more information, visit www.xmpie.com

Media Contact
Jennifer Bulmahn
Text 100 for XMPie
617-399-4986
JenniferB@text100.com



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