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WebCertain Announces Nielsen Online to Speak at Second International Search Summit

Leading UK multilingual search agency, WebCertain, has announced another industry authority, Alex Burmaster of Nielsen Online, will speak at its International Search Summit in London in November on the subject of ‘the European paid search landscape’.

European Internet Analyst Alex Burmaster
* is responsible for identifying key trends from the Nielsen Online Internet research suite and interpreting the impact these trends will have on society, both from a commercial and sociological perspective. He speaks regularly at conferences throughout Europe and will be able to provide an insight into the ever-changing face of internet use.
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The International Search Summit is the second to be hosted by WebCertain and will take place on 20th November at the British Library, London. The summits are the only events to focus specifically on international and multilingual search marketing. Their purpose is to address the issues that face online marketers when dealing with content that crosses multiple countries, cultures and languages.

Other speakers at the summit include Eugene Lomize, head of Advertising Technology Group at Russia’s largest search engine, Yandex, who will be outlining its range of advertising services and give advice on how to run successful campaigns in the expanding Russian market. In addition, there will be sessions led by Markus Zimmer of Divolution; Shari Thurow of Onmi Marketing Interactive; and Anne Kennedy of Beyond Ink.

“Our last summit in May was the first event of its kind, focusing solely on multilingual and international search. It proved extremely effective in attracting delegates from many well-known global companies including Microsoft, Sony, Xerox and bmibaby,” commented Andy Atkins-Kruger, Managing Director of WebCertain. “We are delighted that we have again been able to present an impressive line-up of the foremost practitioners and thought-leaders in global search. Alex Burmaster is one of the most prominent analysts of internet research and will be able to provide a valuable insight into the industry which will be of great benefit to online marketers.”

To book your place at the International Search Summit, visit www.internationalsearchsummit.com



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