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Holidays-Direct declares Egypt as the top destination for 2008

The stunning resort of Sharm el-Sheikh on the Red Sea coast is the most popular winter holiday resorts for 2008, says online travel company Holidays-direct. Visitors are attracted by the sumptuous blend of sun, sea, sand, fantastic scuba diving, mountain landscapes and the rich history of the area and its modern Bedouin culture.

A study of winter 2008 holiday bookings made to date by online travel agency has revealed that the Red Sea resort Sharm el-Sheikh is the most popular choice for British holidaymakers.

According to UK travellers are choosing to visit this stunning coastal resort as it offers a wide variety of restaurants, activities and accommodation to cater for all tastes and budgets – especially families.

Sharm el-Sheikh boasts a world famous dive centre on the Red Sea providing diving enthusiasts of all abilities and is the perfect holiday destination to indulge in the sport. has reported increased interest in the resort over the past months suggesting a marked rise in so-called “diving tourism”.

Jon Pearce of explains the great attraction of the Sharm el-Sheikh resort for British holidaymakers: “This Red Sea resort offers something for everyone. There are a number of water sports and activities available as well as a lively nightlife for those visitors who don’t want the fun to stop once the sun has gone down.”

“It has been growing in popularity in recent years, but this year the rush on bookings for holidays in Sharm el-Sheikh has been even more noticeable with the trend for people avoiding countries that have the Euro currency, such as Spain.”

Many of the hotels and holiday resorts are located within close proximity to the main City of Sharm el-Sheikh at Naama Bay, which offers a wide variety of facilities and attractions including excellent shopping and a vibrant nightlife.

Some of the resort’s most famous dive sites include Ras Mohammed and the Straits of Tiran. There are also numerous wrecks along the coast which are accessible by boat for the more enthusiastic divers.

Naama Bay offers the perfect environment for beginners and improvers as the gently sloping sandy bottom of the bay provides ideal diving and snorkelling opportunities without having to use a boat or car to access the area.


Online travel agency is part of the Midlands Co-operative Society Group and is a member of ABTA. They specialise in providing affordable flights and accommodation in the top holiday destinations around the world.

Midlands Co-op Travel, incorporating Ilkeston Co-op Travel, is the No 1 independent travel agent in the Midlands.

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