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Avid Technology Announces Sale of PCTV Product Line to Hauppauge Digital

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Avid Technology, Inc. (Nasdaq: AVID) today announced that it has signed a definitive agreement to sell its Pinnacle PCTVâ„¢ product line and related assets to Hauppauge Digital, Inc. (Nasdaq: HAUP). The deal is expected to close before the end of 2008; financial terms were not disclosed.

“Millions of media enthusiasts worldwide use our award-winning line of Pinnacle consumer products to create and share digital content,” said Gary Greenfield, CEO and chairman of Avid Technology. “As we transform Avid’s business, our strategy in this sector is to increase our focus on software applications that not only meet consumer demand – but also complement our broader portfolio of video and audio solutions.
PCTV is a compelling standalone hardware product and a better fit for Hauppauge, a recognized leader in the TV-viewing hardware market.”

Avid and Hauppauge will work closely together prior to the 2008 Holiday season to ensure a smooth transition of the Pinnacle PCTV product line for distribution partners and consumers. Following the closing of transaction, Hauppauge expects to continue developing and supporting both the hardware and software components of the PCTV line.

About Avid Technology, Inc.

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals – as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid’s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. For more information about the company’s Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com, del.icio.us, Flickr, technorati and twitter; connect with Avid on Facebook or subscribe to Avid Industry Buzz.

© 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, Digidesign, Film Composer, M-Audio, Pinnacle PCTV, Pinnacle Systems, Sibelius, Softimage, and Sundance Digital are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Emmy is a registered trademark of ATAS/NATAS. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.



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