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Vision Engineering appoints WebCertain to run multilingual campaigns in emerging markets

As a result of its expertise in handling search in the emerging markets, multilingual specialist, WebCertain, has been chosen to run a campaign across 11 markets for Vision Engineering, a leading manufacturer of ergonomic stereo microscopes and non-contact measuring systems.

Vision Engineering

The campaigns will focus on Search Engine Optimisation in six languages covering Russia, Ukraine, China, Hong Kong, Taiwan, Japan, Canada, France and Germany as well as the company’s international English site.

“WebCertain is able to provide native speakers from a diverse range of countries and as the focus moves away from the West to emerging markets in Eastern Europe and Asia, this is proving to be a major benefit to our clients,” explains Andy Atkins- Krüger, Managing Director of WebCertain. “With more than 80% of its product exported, Vision Engineering recognises the crucial importance of ensuring that it fully utilises its online marketing overseas.”

Vision Engineering was formed in 1958 and has become one of the world’s most innovative manufacturers of general magnification, inspection and measurement equipment. The company has offices across Europe, Asia and North America and there are currently more than 300,000 units installed worldwide. To find out more visit

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