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Highlights from International Search Summit – Social Media Conference

Summary of events at the International Search Summit – Social Media hosted by WebCertain. Can Facebook be a truly global player? What are the opportunities for marketing through Twitter? What is the latest from Bebo, Plaxo and Viadeo and how is social networking having an impact on news organisations?

The International Search Summit – Social Media hosted by WebCertain has been and gone, and once again it was a fantastic day with interesting presentations from entertaining speakers.

The May 2009 event had a focus on new Social Media strategies and opportunities providing a breadth of topics for the delegates armed with facts, figures and recommendations on how Social Media can be incorporated into marketing strategies.

Andy Atkins-Krueger, MD of WebCertain Global Ltd opened the conference with an overview of the topic, and he was followed by Anne Kennedy of BeyondInk who presented her latest research into Facebook as a global player.

Andy Atkins-Krueger opens the International Search Summit on Social Media

The research investigates Facebook’s global position and considers whether Facebook will ever be able to effectively challenge dominant local social networks around the world. A whitepaper on the topic will be available to download from and

The current biggest talking point in Social Media is undoubtedly Twitter, so Jenny Simpson of WebCertain, gave a comprehensive presentation about the Opportunities and Threats facing marketers embarking on Twitter campaigns. Her key messages were that whilst Twitter has obvious benefits for engaging and interacting with wide audiences, be aware that everything you say is in the public domain – so think before you speak and put time into forward planning!

The post-coffee session concentrated on Social Networking sites, with Bebo, Plaxo and Viadeo sharing their international experiences. Nicole Vanderbilt from Bebo spoke about the range of applications and products available on Bebo for marketers attempting to engage with an international audience.

Regina Bustamante from Plaxo shared her experience of ‘crowd sourcing’ – utilising users to create the most relevant and localised content for use on different language sites. The session ended with Viadeo’s Peter Crosby demonstrating how Viadeo began as a French start-up and rolled out its social network across multiple languages – aided some crowd-pleasing interactive polls.

The traditional post-lunch session, as ever, didn’t disappoint, with a boisterous debate between Kristjan Mar Hauksson of Nordic e-Marketing, Dixon Jones of Receptional and Andy Atkins-Krüger. Google vs Facebook vs Twitter was the subject, with each expert trying to persuade us as to why their chosen site would reign supreme in the long term. The session culminated with the audience voting for the winner – with Google (represented by Kristjan) clearly coming out on top.

The more serious sessions then commenced with two presentations on blogging from Mokono’s Vasco Sommner Nunes and expert blogger Sante Achille. They looked at the benefits of having a blog, along with the opportunities that are now available for monetising blogging.

Nielsen Online and Trendstream then offered an overview of the Social Media Trends and what marketers must consider when planning their social media strategies.

Interesting trends included news that the fastest growing demographic using social networks is the over 55s and that emerging markets, especially China and Russia are driving social media growth.

One last coffee break and the final sessions of the day got underway.

Massimo Burgio from SEMPO gave an inspirational presentation educating marketers on how they can make the most out of the social media tools available, from a search optimisation perspective. Massimo was followed by WebCertain’s Oscar Carreras who outlined practical suggestions on how to exploit the potential of social media channels.

Martin Belam of The Guardian rounded off the day with an entertaining and educational presentation about how news publishers are driving traffic through Social Media, including a few Star Trek analogies along the way!

Visit for more information about the International Search Summit and to register for information on future events.

About WebCertain

What makes WebCertain special is that they offer search marketing services in multiple languages from one team in one location and that they specialise ONLY in international campaigns.
The WebCertain team is made up of native speakers of all the world’s major languages from all corners of the meaning the company is truly international.

However all core operations are based in the York World Language Hub office, giving consistency and efficiency to multi-language campaigns.

WebCertain is a one-stop-shop for international PPC campaign management, multilingual SEO and also offers a range of global Social Media services.
Visit for more information.
For media enquiries, please contact
Gemma Birch, Marketing Executive
Northminster Business Park
YO26 6QW
United Kingdom
Tel: +44 (0)1904 780030

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