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Web Marketing Agency offers local businesses Twitter Training

WebCertain, a multilingual search marketing agency based in York, is offering training for local businesses in how to use micro blogging website Twitter to increase website traffic and engage with their audience.

Twitter has been the most talked about social media site in past year, and its exponential 1400 percent growth in usage in just 12 months confirms that it needs to be taken seriously as a communications tool.

The concept of Twitter is simple – users make posts of up to 140 characters which can be seen by all of their “followers”. These can be news stories, promotions, what was eaten for breakfast – basically anything – and users can also reply to other users and comment on what has been said.

However, it is Twitter’s function which is grabbing people’s attention and fuelling predications that Twitter will have a long and lucrative future. It works in the same way as a search engine and allows users to find up to the minute information on any topic, unlike search engine results which can often be older and out of date.

Despite being easy to use, it isn’t quite so easy to get your Twitter strategy right. A report released this week by Pear Analytics states that 40% of all tweets are pointless babble, which runs the risk of alienating users and damaging reputations. With over 12,000 tweets being made every minute, making sure yours are noticed and digested is no mean feat.

Twitter training from WebCertain

WebCertain’s Twitter training will offer practical advice on how to get the most out of the medium and increase brand awareness, visitor numbers and conversions.

WebCertain’s Managing Director Andy Atkins-Krüger says, “Twitter offers untold opportunities to businesses and can be a very cost-effective marketing activity. There are numerous different applications which can aid the process but understanding which ones to use and how to use them is not always easy. Our training is designed to educate businesses how to make Twitter work for them”.

The next training course will be held on 24th September at WebCertain’s Headquarters in York. The half-day course costs £75 (+VAT). To book a place, contact Gemma Birch at or on 01904 780030.

WebCertain also runs the International Search Summit, a full day conference at the British Library in London, focused on international and multilingual search marketing.
The International Search Summit – SEO will be held on the 19th November and will cover topics including keyword research, long tail for SEO, the semantic web and international usability.
More information about the event can be found at and tickets are for sale at an Early Bird Discount.

About WebCertain

WebCertain is the one stop shop for all international search marketing needs.

Operating from just one location, WebCertain’s team of native speakers from around the globe works together to create bespoke multilingual online campaigns for its clients.
Combining local cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns which are guaranteed to improve online performance.

Clients have the opportunity to pick a one-off service from our à la carte menu such as directory submissions, keyword research or page edits, or they can opt for the full service option to receive an account managed, comprehensive search marketing service.

From SEO to PPC, Social Media to Usability, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain’s translation arm, WebCertain Translates, provides professional translations and localisation for both on- and offline projects.

For more information on WebCertain’s services, visit

About Andy Atkins-Krüger

Andy is the Managing Director of WebCertain Global Ltd, a search marketing agency specialising in multilingual search marketing.

Andy is a regular speaker at conferences around the world at conferences such as Search Engine Strategies, Search Marketing Expo, PubCon and ad:tech on the subject of international search marketing. He also writes many articles on multilingual search, with his most recent articles appearing on Search Engine Watch and Andy is also managing editor of, a blog which covers all aspects of international search marketing, and a member of the SEMPO Global committee.

For media enquires, please contact:
Gemma Birch, Marketing Executive
Northminster Business Park
YO26 6QW
United Kingdom
Tel: +44 (0)1904 78 00 30

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