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The future is bright for International Search

New figures suggest that international markets are coming out of the recession quicker than the US and the UK and marketers would be wise to consider the opportunities these markets offer, is the latest advice from international search agency WebCertain.WebCertain-Globe

Although Google’s overall profits have increased, it is the international markets which have contributed the most to this; the US is showing signs of recovery, but international markets grew 5.5 times quicker than the US in the last quarter. The UK is improving but is currently still in negative growth.

Unfortunately Google doesn’t provide more specific data on which markets are leading this international push, however it is likely to be in those countries which have exited the recession already, and of course where Google has the majority of market share such as France, Germany and Australia. Despite the internet growing rapidly in China and Russia, Google’s growth is less likely to come from them due to the success of local search engines Baidu and Yandex.

Andy Atkins-Krüger, WebCertain’s Managing Director says, “Google’s international success is likely to be coming from markets where internet penetration is still growing quickly, and where they face little competition from local search engines. These markets offer huge potential to online marketers, as there is much less competition for both paid and natural rankings and marketers can achieve a high return on investment.

“Whilst the UK and US are recovering, they are still way behind other countries and targeting these markets could be the most effective way for organisations to achieve growth and come out of the recession fighting.”

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