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Microsoft Director to speak at the International Search Summit SEO

WebCertain has announced that Peter Maxmin, Bing’s Online and Search Director for the EMEA region will be speaking at the International Search Summit SEO on 19th November in London. WebCertain-Globe

Peter has worked for Microsoft for the past four years and has played a major role in the development of Live Search and the launch of Bing across Europe. His session will examine key search trends and explain how Microsoft has used US search data to determine its European strategy for Bing.

Andy Atkins-Krüger, Managing Director of WebCertain says, “We are delighted that Peter will be speaking at the event. His experience of working for one of the largest global search engines will give delegates a great insight into search in different markets, as well as the considerations involved in launching a product in multiple countries”.

This is the fourth International Search Summit to be held at the British Library, and will cover a range of international SEO topics including keyword research, advanced link building, brand reputation management and optimising for Universal Search. Andy added, “International seo is a hot topic for many marketers at the moment, and the Summit will bring together some of the leading experts in the field who will provide practical and invaluable information on how best to create successful international campaigns.”

The full agenda and list of speakers can be found at www.internationalsearchsummit.com and tickets for the event are still available, priced at £495. It is a full day conference, with refreshments, lunch and a drinks reception included.



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