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International Search Summit speakers to give tips on effective international search strategies to fight the recession

There is less than two weeks left to secure a place at the International Search Summit SEO on 19th November in London, where leading speakers from the global search field will be sharing their tips for beating the recession through international search.WebCertain-Globe

Taking place at the British Library, the one-day event organised by multilingual web marketing agency WebCertain will cover the most pertinent topics in global search and provide delegates with useful advice on how to get the most out of international campaigns.

Topics on the agenda include international keyword research, universal search, global brand reputation management, content management for international websites and optimising for Baidu. The sessions are all aimed at international marketers, struggling with the challenges and complexities involved in launching and running campaigns in multiple markets.

WebCertain’s Andy Atkins-Krüger says,” International search is increasingly important for businesses that want to grow and expand, as domestic markets don’t always offer the best opportunities. ICANN’s recent decision to allow non-Latin characters to appear in domain names just emphasises how global the web is, and marketers must react to this.

“This Summit has a very strong speaker line-up. These are people who really understand international search, and their knowledge and experience could prove invaluable to delegates as they try to guide their organisations through the recession.”

Speakers at the International Search Summit SEO include Bill Hunt, Global Search thought-leader and author, Peter Maxmin, Bing’s Director of Search for EMEA, Massimo Burgio, Global Search Interactive and SEMPO, Bas van den Beld, Editor of SearchCowboys.com and Anne Kennedy, Founder of Beyond Ink and global search speaker. The full round-up of speakers and sessions can be found on the website.

Tickets for the event can still be purchased, costing £495. This is the fourth international search summit to be held at the British Library in London.



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