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International Web Agency Publishes ‘The WebCertain Search and Social Report’

Multilingual Search Marketing Multilingual search marketing agency WebCertain has published ‘The WebCertain Search and Social Report 2010’, an overview of the search engine and social media landscape in countries around the world.

It was compiled by WebCertain’s in-house team of native speakers and includes details on the most popular search engines and social networks in over 20 countries, as well as any key trends or web habits of users in those markets.

From Orkut leading the way in Brazilian social networking, to Seznam maintaining its advantage in the Czech Republic to mobile web usage in India, the report offers a concise and convenient summary of the state of search around the world.

Andy Atkins-Krüger, CEO of WebCertain, says, “This report is a great starting point for anybody wanting to get a better understanding of the web in different global markets, and provides a good guide to which search engines and platforms to target with SEO, PPC and Social Media campaigns.

“It’s easy to assume that by focusing on Google and Facebook, you will reach a wide audience, but in many markets that will lead to you excluding millions of potential customers. Understanding how each individual market works is key to developing a successful international search and social media strategy.”

The WebCertain Search and Social Report is available as a free download and currently covers 21 global markets however will be regularly updated with new countries over the coming months.

WebCertain will be giving marketers the opportunity to delve deeper into the complexities and challenges of international search and social media at the two International Search Summit events being held this October. Places are still available for both events, where topics covered will include geo-targeting, global twitter strategies, international reputation management, local link building and international seo case studies.

Download ‘The WebCertain Search and Social Report’.

About WebCertain

WebCertain is principally a search marketing agency which has always specialized in multilingual search marketing. It started in 1997 working in four languages and has since expanded to 36 from a centralized hub where over 45 nationalities work together as a single unit. It also has partners and operations around the world and runs the well known blog.

The International Search Summit started in London in 2008 and has been produced in London, Oslo and Berlin with the first event in the US taking place in Seattle in October this year. From 2011, the International Search Summit will take place alongside Search Marketing Expo (SMX) in Europe and North America.

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