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Is CRM software based or culture based? DMC Software reports

DMC Software SolutionsOrganisations that fail to recognise the value of a Customer Relationship Management (CRM) culture are destined to have CRM Software implementations fail, says leading Sage Business Partner, DMC Software.

CRM is an approach to business which involves capturing and managing detailed customer information in order to understand customer needs and to shape the products and services offered to increase customer satisfaction. However, CRM solutions, such as Sage CRM and Microsoft Dynamics CRM, that automate specific elements of CRM are readily available and can offer productivity and efficiency enhancements to customer relationship management.

Mike Ramsay, Managing Director at DMC Software, suggests, “What many organisations fail to realise is that CRM Software is a tool to facilitate CRM, in the same way that accounts software facilitates accounting. Purchasing and installing CRM solutions does not mean the benefits of CRM approach will be apparent, it is a tool to do a job. Behind it needs to be a mindset and philosophy in order to reap the rewards.

“The implementation of CRM in an organisation needs to be regarded as a change to organisational culture. It should be a staged approach that involves all employees from the very beginning of the project to ensure they understand the benefits of CRM, overcome resistance and gain support. Without the commitment of everyone within an organisation to CRM success is held back.”

CRM Software enables efficient management of customer relationships and provides the tools to manage sales pipelines, marketing campaigns and customer service issues effectively. CRM software can offer unrivalled benefits which positively impact upon competitive advantage and customer retention.

Discover more about CRM software and solutions at:

About DMC Software Solutions
DMC Software is a company that is experienced in providing CRM solutions, Accounts software and integrated business solutions for businesses of all sizes, across a broad range of industries including Sage SalesLogix, Sage CRM, and Sage CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.

For more information on the CRM solutions and professional services available from DMC Software visit Alternatively, email or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

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For more information please contact Jade Dixon-Winters, Marketing Manager.
Tel: 01733 362120
Address: Churchill House, Isis Way, Minerva Business Park, Lynch Wood, Peterborough, PE2 6QR

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