Search engine friendly multilingual,
multi media news distribution

Lee Odden of www.toprankblog.com interviewed Web Certain’s Andy Atkins-Krüger at Search Engine Strategies Conference and Expo in San Jose.

They discussed the new opportunities presented to search marketers by Google’s announcement of the major shake-up of search results, Universal Search.

Universal Search means that video, audio, image and news listings will be given more prominence and be further integrated with general search results - leading to greater challenges in online PR.

As the Managing Director of a multilingual search marketing company, Andy spoke particularly about the challenges facing those doing search engine optimisation and pay-per-click campaigns in many languages.

This entry was posted on Friday, September 7th, 2007 at 4:30 am and is filed under Search marketing, Social search, Technology, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.