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Microsoft’s Tor Crockatt Announced As Speaker At The International Search Summit

WebCertain today announced that Microsoft’s Tor Crockatt will be speaking at the International Search Summit, the first event to focus specifically on international and multilingual search.

Tor Crockatt is the Editorial Performance Manager for the EMEA at Microsoft, responsible for setting editorial policy, strategy, and best practice for Microsoft adCenter. Formerly Director of Global Editorial for MIVA, Tor’s experience in vertical market, user intent and click analysis has established her as an expert on listings performance. She works closely with the editorial and operational teams in Europe, the Middle East & Africa to develop special projects and linguistic solutions.
Tor will be using her expertise to explain the latest tools and techniques used for search linguistics.
The International Search Summit is produced by multilingual search specialist WebCertain, It is designed to give delegates the knowledge required to implement successful international search engine marketing campaigns in multiple languages. Thought-leaders, industry analysts, consultants and international marketers will identify and discuss the latest challenges, insights, tools and techniques in international search marketing.

The International Search Summit will be held on 22 May at the British Library, London. See www.internationalsearchsummit.com

Andy Atkins-Krüger who is recognised as one of the UK’s foremost international search marketing experts and is a well known international speaker on multilingual search will chair the summit, introducing a line up of presentations, case studies and panel debates.

Andy says:

“I’m delighted to welcome Tor as a keynote speaker at this, the first ever event to focus entirely on multilingual and international Search. Tor is undoubtedly one of the industry’s key figures, her knowledge and expertise in the increasingly expanding global market will provide delegates with a unique insight into challenges that face all global online marketers.”

Contacts:

To register as an attendee visit www.internationalsearchsummit.com or contact: WebCertain on +44 1904 780 030.

Media Contact:
Debbie Kimpton
Reality PR
phone +44 (0) 208 663 6111
debbie@realitypr.co.uk

This entry was posted on Thursday, April 17th, 2008 at 9:01 am and is filed under Event planning, Microsoft, WebCertain. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.