SpaFinder Europe Appoints WebCertain to Manage its Multilingual PPC and SEO Campaigns

SpaFinder, the world’s largest spa marketing and media company, has appointed multilingual search marketing company WebCertain to deliver its online marketing campaigns in the UK and across European markets.

SpaFinder reaches millions of wellness-focused consumers via its global media network, including localised websites in the US, the UK, France, Germany and Japan, Luxury SpaFinder magazine and the annual Worldwide Guide to Spas. SpaFinder has appointed WebCertain to extend its online marketing strategy in the UK, France and Germany (Spafinder.co.uk, Spafinder.fr and Spafinder.de) WebCertain will be providing its services in multilingual search marketing, initially implementing a Pay Per Click (PPC) campaign then extending search engine visibility through search engine optimisation (SEO) and online PR campaigns.

WebCertain will be using its expertise to improve brand awareness and lead generation from online enquiries. The campaigns will work alongside SpaFinder’s existing above and below the line marketing activities.

Cassandra Cavanah, Executive Director of SpaFinder Europe, says:

The UK and European markets are very important for us and we need to ensure that we have search engine prominence in all our markets. WebCertain has the experience we need to manage European-wide multilingual campaigns. Their extensive knowledge of the markets will help us maintain our presence in these territories.”

Andy Atkins-Krueger, Managing Director of WebCertain, says:

“We will be focusing on generating leads and brand building online. SpaFinder is a very well known brand in the US for all things spa and has already developed strong momentum in the UK both on and offline. We want to maximise the awareness of SpaFinder throughout Europe and the use online initiatives to support the company’s on and offline marketing objectives.”

About WebCertain

WebCertain offers the full range of search marketing services, in all the major web languages, including; pay per click campaigns, organic SEO, online PR and web development.

In the organic search, pay-per-click and PR teams WebCertain employs specialists in all the major web languages who are also experts in local search engine behaviour.

The search language hub consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. WebCertain also has local partners for that extra local edge a powerful combination.

Visit WebCertain at www.webcertain.com to find out more about the multilingual search marketing services.
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This entry was posted on Wednesday, March 5th, 2008 at 4:17 am and is filed under Search marketing, WebCertain. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.