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WebCertain has announced today that it is one of three finalists in the ‘Best Multi-National Search Marketing Campaign’ category at the SES awards. The awards, run by leading search marketing conference Search Engine Strategies, aim to “inspire innovation and encourage new ideas”.

WebCertain’s entry for the awards demonstrates how it implemented a multilingual pay per click campaign for a major airline across a range of international markets. The campaign dramatically increased conversion rates and delivered high ROI for the client. WebCertain’s strategy of having a centralised team of native speakers of each different language allowed them to tailor the campaigns to each individual market and achieve local success.

The winners will be announced at the SES San Jose conference, 18th-21st August, and if WebCertain is amongst them, Managing Director Andy Atkins-Krüger will be there to accept the award as he is also speaking at the event. Along with other SEO experts, Andy will be delivering a session on SEO Rehab, designed to advise SEO addicts how to combat their addictions.

Andy says: “I’m delighted that WebCertain has been nominated for this award. As one of the only nominees from outside the US, it is great for us to receive international recognition for our unique approach to multilingual campaigns, which sees us achieve global success for our clients.”

awards ppc search engine strategies search marketing webcertain

Tags: Internet / Websites, IT, Search marketing

This entry was posted on Wednesday, August 6th, 2008 at 6:42 am and is filed under Language translation, Technology, WebCertain. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.